It was a glitzy and glamorous affair last night at the Grand Hyatt Ballroom in New York as the who’s who of the PR industry gathered to celebrate the 2014 PRWeek Awards.
Olson Engage were one of the biggest winners of the night, winning both Midsize PR Agency of the Year and Agency of the Year, while Fleishman was named the top large PR firm.
For the digital side of things, here were the night’s big winners:
Best Use of Social Media/Digital
Winner: Human Rights Campaign
For creating the viral red and pink logo to advocate marriage equality for same-sex couples.
Best Use of Broadcast/Video Content
Winner: i.d.e.a. and Advanstar
For using models and contortionists in body paint to create this crazy cool video of human beings shaped like motorcycles.
Best Use of Analytics
Winner: Porter Novelli and Timberland
For its innovative social campaign for Timberland.