Outrigger Hotels & Resorts in Honolulu named Specialized Marketing Services Inc., Irvine, CA, to handle a range of direct marketing programs and services.
The agency's Irvine and Honolulu offices will design and develop direct mail programs for individual hotel properties and manage and support a travel agency database loyalty program.
Specialized Marketing also will deploy the chain's online marketing messaging and handle the corporate sales literature fulfillment program.
Outrigger Hotels & Resorts is a division of Outrigger Enterprises Inc., the leading locally owned lodging firm in Hawaii. It joins Specialized Marketing clients such as H&R Block, Hilton Resorts Hawaii, Lufthansa German Airlines, Kaiser Permanente, Canon and AIG.