Harte-Hanks Inc., San Antonio, TX, parent company of Harte-Hanks Direct Marketing, announced yesterday that it has signed a reseller and systems integration agreement with E.piphany, a Palo Alto-based provider of Web-based CRM solutions.
With this agreement, Harte-Hanks will resell the full suite of E.piphany E.4 analytical applications targeted to large businesses. Harte-Hanks will coordinate this activity through its direct sales and systems integration professionals.
E.piphany E.4, which helps organizations merge islands of Web and enterprise data in an effort to create a cohesive picture of its customers and channels, will be offered as distributed solutions for campaign management, performance measurement, e-commerce and enterprise-wide analytics.
Currently, Harte-Hanks helps to build and deploy high-end marketing solutions to serve centralized power users and marketing analysts. E.piphany's solutions will add a browser view of enterprise-wide data and help users throughout the organization design, deploy and share campaigns, and performance metrics. In addition, E.piphany's Web-based database reporting and analysis tools will help Harte-Hanks clients get quick answers to critical business questions.
“We are very excited to bring E.piphany's customer-centric analytic solutions to our Fortune 500 client base, which will help our clients leverage distributed marketing campaigns and provide access to a much larger set of business users,” said Richard Hochhauser, president and chief operating officer of Harte-Hanks, Inc., in statement. “We are constantly striving to meet the changing needs of our clients, which includes applying exciting, new technologies and solutions designed to improve their processes and help them save time and money.”