Harte-Hanks, San Antonio, and Unica Corp., Lincoln, MA, yesterday announced a strategic alliance.
Harte-Hanks will offer a marketing solution that bundles its customer relationship management products and services with Unica's enterprise marketing management suite, Affinium.
The Affinium suite provides enterprises with integrated marketing and optimization capabilities built around advanced customer analytics and relationship management tools. Affinium lets marketers gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touch points; and measure and optimize marketing effectiveness.
