Harte-Hanks Market Intelligence, La Jolla, CA, announced this week it will immediately begin offering a free guide on how to influence the annual $135-billion technology reseller market. “The Guide to Channel Marketing” provides suggestions on predicting partner success, leveraging cross-selling and cross-marketing opportunities, and recruiting new prospects.
According to Harte-Hanks, more than 125,000 companies are now providing support services to businesses on how best to apply technology in new markets and new media.
“The key to growth and profitability in technology today means developing and maintaining strong business ties with resellers,” says Bevey Miner, vice president of marketing. “Unfortunately, like all relationships, finding the right match is never easy.”
The guide is available by calling 800/854-8409.