Hackathon: Social media buzz a good fit for Levi’s

Creative agency Manifold used Twitter and Instagram to create a movement to inspire and empower individuals in their daily lives as part of Levi’s global Go Forth marketing
campaign. From August to November 2012, Manifold identified social media
influencers and also selected popular people in music and fashion, such
as rap group Theophilus London, to feature in the campaign.

The agency then sent these people messages and gifts, such as Levi’s
jeans and grants of $501 toward their work. In all, it targeted more
than 150 influencers and received thousands of impressions through
Twitter activity.

Levi’s also encouraged the public to join the movement by submitting
photos that they interpreted to mean “go forth.” The best images
featuring the GoForth and PostMe hashtags appeared on a billboard in
Times Square throughout October.

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