Database marketing software provider, Group 1, Lanham, MD, announced the release of the newest version of its integrated solution called DataDesigns, Version 2.2. Group 1 said the solution will allow users to augment their customer data by overlaying geographic and demographic data.
The database was created for marketing-oriented data warehouse applications and can provide users with census geocodes, latitude/longitude coordinates and demographic information such as age, income, ethnicity and household compositions.
Other components that are tailored for each customer's business requirements include: Data hygiene, raw data extraction and address validation and correction information, data analysis, output routines, campaign management and system implementation.
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