The Grizzard Agency, a specialist in nonprofit fundraising, created its first integrated media group to offer better media buying and planning capabilities.
Based in Los Angeles, the unit comprises 11 employees with experience in nontraditional direct marketing channels like search engine marketing, event sponsorships, co-marketing programs, in-theater placement and radio, television and print media. Madlen Satamian heads the unit.
New York-based marketing services conglomerate Omnicom Group Inc. owns the 86-year-old Grizzard Agency, whose core competence is in list acquisition and analysis. Agency clients include The Salvation Army and American Red Cross.
