GRI Direct, a full-service direct marketing agency, has won an assortment of assignments. The wins include AOL Time Warner's Time magazine, Weiss research, Pitney Bowes Financial Services and MIT's Technology Review magazine.
Each assignment varies. The agency will produce creative concepts for new subscription efforts at Time and MIT's Technology Review. For Pitney Bowes Financial Services, it will produce statement stuffer creative and various direct mail projects. The Westport, CT, agency has been retained by Weiss Research for online consulting and print media services.
Fees for each assignment were not disclosed.
Founded in 1985, GRI Direct serves clients in finance, education, technology, manufacturing, business services and publishing. Prominent accounts include Crain Communications Inc., Citicorp Mortgage Inc., Knowledge Sciences Inc., Macmillan Publishing and W.W. Grainger. Services cover strategic planning, copywriting, design and production services, printing and lettershop execution, banner ads and creative concepts.
