Catalog and Internet retailer Grandin Road has launched an exclusive Halloween collection from Martha Stewart featuring decorating and entertainment products as well as costumes.
Grandin Road is part of the stable of Cornerstone Brands catalogs, which is owned by HSNi.
HSN will be airing Grandin Road Haunted House content on air and online in September.
The news was revealed during a conference call with analysts and media announcing HSNi’s second quarter results.
During the call, HSNi CEO Mindy Grossman reported that the Cornerstone Brands business remains challenging, particularly in the luxury and home categories, despite cost savings measures and a 21% reduction in catalog circulation. She reported year-over-year improvements at Ballard Designs and TravelSmith as a result of merchandise and creative changes.
Overall, the company reported an 8% decline in second quarter net sales for a total of $640.1 million.
