Google Gamifies Maps for April Fools, and Wins the Web

Google seems to have a knack for producing emotive, spontaneous, and intensely viral marketing moments; a talent the tech titan flaunted Tuesday with the silent inclusion of a Pac-Man mode in its Google Maps property, not unlike what the company did last year with Maps and Pokemon.

On the surface, Google’s latest April Fools gag stands as a successful co-opting of an event, and an impressive feat of viral positivity.

A more nuanced inspection of Google’s latest piece of virality shows the latent potential of gamification as a marketing tactic when infused with highly emotional connectors such as nostalgia or novelty.

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