Gillespie, Lawrenceville, NJ, an allied agency of The Interpublic Group, New York, said last week that it had been picked by Roxy.com, New York, an online consumer electronics retailer, as the company’s first direct marketing agency. Billings are estimated between $2 million and $5 million, part of a $12 million to $15 million account Gillespie shares a partnership with through Roxy.com’s general advertising agency of record, Gotham Inc., New York.
