Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
1 min Video Treading the Path to Success in Marketing The 2015 Marketing Hall of Femme awards ceremony was filled with savvy advice on everything from marketing strategy… Perry SimpsonJune 2, 2015 Read More
1 min Video Peter Kosmala, managing director, Digital Advertising Alliance Peter Kosmala, managing director, Digital Advertising Alliance, explains the DAA’s consumer awareness campaign related to the FTC’s online… Abby MillerNovember 14, 2011 Read More
1 min Video Why Does Data Governance Matter? With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets… Abby MillerJuly 19, 2013 Read More