FTD will use Constant Contact’s service to provide its florists with e-mail marketing tools.
Florists using Constant Contact will have tools to create and send HTML newsletters, conduct promotional campaigns and track and manage the results of these efforts. Constant Contact has 85 customizable HTML templates, including 10 created just for FTD florists.
Constant Contact, Waltham, MA, is a permission-based do-it-yourself e-mail marketing service for small and medium-size businesses. It is marketed through more than 800 resellers and more than 100 channel partners like AOL, Interland, IBM, Intuit, Overture and Network Solutions.