FreshAddress Inc. is expected to announce today the availability of FreshAppend Deluxe, an e-mail appending service that includes 12 free months of e-mail change of address service.
FreshAddress, Newton, MA, will append e-mail addresses to clients' files from its opt-in database of more than 100 million records. It claims that its process follows the Association for Interactive Marketing's Council for Responsible E-Mail recommendations for appending.
Once the names have been appended, FreshAddress provides the next 12 months of ECOA services to help keep the file current for free.
The updated e-mail addresses come from the FreshAddress.com Web site, where consumers can indicate their current, new, old and preferred e-mail addresses.