“Free” costs $2.9M

ValueClick will pay $2.9 million to settle charges of violating CAN-SPAM and other fair advertising Acts with the Federal Trade Commission. The charges address practices of ValueClick’s Hi-Speed Media division in using the word “free” in its marketing materials.

As a result of the settle­ment ValueClick will adopt new standards for disclosure on lead generation ad landing pages and in e-mail marketing copy.

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