Flytxt, a British provider of wireless technology services, released a mobile campaign management platform yesterday that lets users set up wireless marketing campaigns for customer acquisition and retention as well as build brand awareness.
The platform, Flytxt Direct 3.0, lets users design and create SMS and MMS campaigns in real time to wireless databases and view incoming SMS and MMS messages from consumers. Users also can set up votes, polls, quizzes and contests in four steps, segment databases with customized filtering criteria and view and automate reports in real time.
Flytxt Direct 2.0, the earlier version, has clients in the media, entertainment and leisure businesses. Flytxt, London, also intends soon to announce media and wireless operators who will use the latest version.