Three former Fleet Bank credit card division managers have created Group G Direct, Warminster, PA, to provide database marketing to the financial services, telecommunications and pharmaceutical industries.
Greg Olenski, Scott Sinkler and Geff Rapp previously worked together at Fleet subsidiary Advanta Corp. developing co-branded credit card programs and were involved in managing direct marketing programs for AARP Group Health Insurance.
Group G Direct has so far signed up Chevy Chase (MD) Bank, Nextel Communications and Advanta Mortgage as clients. The company can be reached at 215/957-9903.
