JangoMail, an e-mail software firm in Dayton, OH, added “Behavioral Targeting,” which allows e-mail senders to segment lists based on recipients’ past behavior.
Senders can segment lists based on whether or not recipients opened an e-mail, clicked on links, forwarded an e-mail, visited the marketer’s Web site or made a purchase on a Web site.
JangoMail added the service because more e-mail marketers are adopting personalization and segmentation practices and moving away from “batch blasting” e-mails to their entire list, according to Ajay Goel, president of JangoMail.
