Fair, Isaac and Company Inc., San Rafael, CA, and Acxiom Corp., Little Rock, AR, announced yesterday a multi-year agreement to use each other's marketing solution technologies.
Acxiom will use Fair, Isaac's decisioning capabilities to develop marketing solutions. Fair, Isaac will use Acxiom's consumer data to develop analytics for its clients seeking to build marketing strategies and predict consumer reactions to specific marketing offers. Acxiom data will fuel Fair, Isaac's Strategy Machine solutions, which help businesses identify the most relevant offers to customers and prospects.
Fair, Isaac is exploring the use of Acxiom's AbiliTec-driven Customer Data Integration capabilities as a component of Fair, Isaac's service offering clients a holistic view of customers and prospects.
