Arif Durrani at Campaign takes a look at Facebook’s latest proposal to share advertising revenue with video contributors. Does this give an indication of how the social media giant will help publishers monetize content embedded in the Facebook stream?
Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google’s YouTube.
To encourage content producers to partner with Facebook around engaging and quality video content, 55% of all revenue from ads in the suggested videos feed will be shared among contributors, based on the amount of time spent with each film.
The revenue-sharing initiative is part of Facebook’s new suggested-video service, designed to increase amplification in the fast-growing mobile, video space.
It means when users tap on a video in their News Feed, they could see additional film suggestions below it.