Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.
Consumers can perform actions such as registering for a Flixster account or getting approved for a Discover credit card in exchange for in-app currency. Previously, consumers could only receive Facebook Credits for completing such offers.
Developers can run multiple offers simultaneously in a list format or isolate one offer.
A Facebook spokesperson directed a request for comment to a company blog post announcing the offers’ expansion. In the post, Facebook software engineer Abhishek Doshi said that developers will be able to choose whether to provide Facebook Credits or in-app currency in exchange for offers.
Facebook in May began rewarding consumers with Facebook Credits in exchange for watching advertising videos that ran within Facebook games.