AllFacebook recently spotted a new addition to Facebook’s ad insights which scores the performance of individual ads.
In a screenshot shared by a AllFacebook reader, you can see the three new metrics for ad performance, which are (via AllFacebook)
- Relevance Score: A rating on a scale of one to 10, based on how well the audience is responding to the ad. This is calculated after ads receive 500 impressions.
- Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits).
- Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands.