Facebook adds a new way to measure ad performance with Relevance Score

AllFacebook recently spotted a new addition to Facebook’s ad insights which scores the performance of individual ads.

In a screenshot shared by a AllFacebook reader, you can see the three new metrics for ad performance, which are (via AllFacebook

  • Relevance Score: A rating on a scale of one to 10, based on how well the audience is responding to the ad. This is calculated after ads receive 500 impressions.
  • Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likesshares, website visits).
  • Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands. 


This is a a pretty clean indicator for how ads are performing in terms of user engagement, and conceivably, it would help advertisers put more money behind the ads with better feedback, and not waste budgets on underperforming ones.

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