Diversified Advertising Services, the marketing services division of Omnicom Group Inc., has acquired San-Francisco-based Expert Communications Inc.
An award-winning direct response agency, ECI specializes in one-to-one marketing for highly regulated industries, such as financial services, healthcare, telecommunications and utilities.
Founded in 1995 by Bara Oscodar and Colleen Cramsie, ECI comprises senior advertising professionals in account services, production, creative and database marketing. In addition to its full-service agency capabilities, ECI offers comprehensive in-house database resources, with on-site data warehousing, modeling and analysis.
Omnicom DAS, which manages New York-based Omnicom‘sáholdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications, said ECI is strategic addition to its direct marketing portfolio, and that it is looking forward to integrating ECI talent on behalf of its clients. It also offers Omnicom DAS the instant ability to better service its West coast clients.
ECI will operate as part of Omnicom’s Star Marketing Group, a New York-based network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, teleservices, e-mail, strategic consulting, and process improvement. Companies in the division h include Javelin Direct, Critical Mass, Innovyx, Optima and others.