Excite@Home, Redwood City, CA, this week announced a multimillion dollar local-market @Home advertising campaign to promote its broadband service in areas where it is currently available, including San Francisco, Phoenix, Seattle, Dallas, Portland, OR, and Rhode Island.
The campaign, which began earlier this month, incorporates 30-second television and 60-second radio spots, outdoor and print advertising, and direct marketing messages.
The advertisements, which will continue through the end of September, aim to highlight the speed of this Internet proposition.
