The Salesforce-owned ExactTarget Marketing Cloud recently announced its partnership with LINE, a free communications app for both mobile and desktops that recently topped 400 million global users.
The partnership enables ExactTarget Marketing Cloud’s 10,000 clients to interact with their followers and opted-in customers by sharing coupons, offers, and other content through group messaging. These responses are personalized based on either the brand’s or ExactTarget’s data. Marketers will be able to segment and target LINE followers according to profile data such as language and location. This data is stored within the ExactTarget Marketing Cloud.
The LINE capabilities will be available through private beta only until Q3, when the features (and pricing) will be officially announced and generally available.