Estee Marketing Group Inc., New Rochelle, NY, was awarded management this week of Hanover Direct’s Encore Catalog file of over 59,000 12-month buyers.
The Encore Catalog is Hanover’s compilation book featuring best-selling merchandise from its eight separate catalogs including The Company Store, Domestications, and Gump’s. Merchandise ranges from apparel and home furnishings to tools and gifts.
Buyers on the file are 73 percent female and spend an average of $85 per order. They are 100 percent catalog generated and respond to a variety of direct mail offers.
Selects on the file include geography, gender, dollar, recency, multibuyers, and Internet buyers at postal address.