NEW ORLEANS — Fearing it was spreading itself too thin and becoming a “bunch of different things” to its clients, Epsilon yesterday announced its intention to operate under a marketing solutions provider model.
Epsilon is making the shift in strategy to meet the growing demand for tailor-made marketing solutions that help to create strong one-to-one relationships, its CEO said.
“We sat down with a number of our customers, and after talking to them, it was clear that it looked as if our focus was diluted and that we were spreading ourselves too thin,” said Epsilon president/CEO Corey Torrence. “We are now working with a think-build-and-manage business model.”
In the think phase Epsilon will conduct an analysis of the client's marketing strategy and tactical implementation plan designed to achieve business objectives. In the build phase it will create a customized infrastructure that will incorporate the best-of-breed technology products and provide marketing consulting services according to the needs of each client. In the manage phase it will host and maintain the solution throughout its life cycle, continually refining it to reflect changing customer dynamics and produce measurable results in the most cost-effective manner.
Epsilon has been operating as an MSP for the past year but wanted to wait until it had some results worth discussing before it made an announcement. It recently had the most productive month in its history in September as well as its most successful quarter ever at the end of the third quarter.