A new relationship management solution has been launched by direct marketing agency Epsilon, Burlington, MA. SalesArm integrates open database technology with strategic marketing services for prospect identification, cultivation and conversion.
According to Epsilon, the solution — which is intended to shorten sales cycles and increase close rates — maximizes sales effectiveness by targeting qualified prospects through a coordinated stream of customer-centric, profile-driven communications.
SalesArm is the latest addition to Epsilon's portfolio of customer relationship management products.
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