Marketing services firm Epsilon named Michael Lavoie to the post of executive vice president of commercial services a month after the company announced its merger with e-mail delivery firm Bigfoot Interactive.
Lavoie will support the firm’s clients with Epsilon products and services that complement their multichannel offerings. He will work out of Epsilon’s Wakefield, MA, office.
The appointment comes soon after Al DiGuido was named executive vice president of sales and marketing at Epsilon and president/CEO of Epsilon Interactive, formerly Bigfoot. Michael Della Penna is chief marketing officer and Ragy Thomas is senior vice president of strategic product development.
