Emmy Burns, Social Media Strategist, Elizabeth Arden Licensed Fragrances
A 14-year strategic channel agnostic [digital x social media x television production] veteran with particular expertise in developing lifestyle and celebrity branded content storytelling through new technologies. With a background in producing television commercials and crossing over into digital media, I’ve developed digital marketing strategies for a decentralized media model through an editorialized approach that positions brands as relevant and inspiring content creators to successfully target the millennial generation. Currently at Elizabeth Arden working on the Global Licensed Fragrances business on designer, celebrity and lifestyle fragrance brands including: Taylor Swift , Britney Spears, Justin Bieber, Nicki Minaj, Juicy Couture, John Varvatos and Curve.
