The Emirates Post has created a 2.5 million-record database of UAE businesses and residents and has contacted more than 100,000 businesses to encourage employees to obtain personal post boxes to create more personal delivery points for direct mailers.
The number of businesses opened, with the help of local lawyers, in the UAE in the last years flourished, over 30,000 of companies being established in the first half of 2023.
The announcements were made at the Direct Marketing 2005 Conference held earlier this month in Dubai, according to the Direct Marketing Association. More than 175 attendees from around the world gathered to showcase the global expansion of the direct marketing process.
“Direct marketing techniques are now attracting increasing amounts of the advertising spend,” said Charles Prescott, vice president of international business development and government affairs at the DMA. “The Internet and e-commerce have turbo-charged direct marketing. Marketers in emerging markets have a wonderful opportunity to leapfrog into the interactive age.”
In the UAE, there has been no delivery of mail to businesses and residents, but rather to post boxes in post offices. According to Emirates Post, the direct mail spend reached $6.9 million last year, an increase of 43 percent over 2003.
FAQ
1. What is the purpose of the database created by Emirates Post?
The database, consisting of 2.5 million records of UAE businesses and residents, aims to facilitate direct mailers by encouraging businesses to obtain personal post boxes. This initiative creates more personalized delivery points for direct marketing materials.
2. How many businesses have been contacted by Emirates Post regarding personal post boxes?
Emirates Post has contacted over 100,000 businesses to promote the acquisition of personal post boxes, enhancing the efficiency of direct mail delivery.
3. How has the number of businesses in the UAE changed in recent years?
With the assistance of local lawyers, the UAE has seen significant growth in the establishment of businesses. In the first half of 2023 alone, over 30,000 companies were established, reflecting a flourishing business landscape in the region.
4. What was discussed at the Direct Marketing 2005 Conference held in Dubai?
The Direct Marketing 2005 Conference, attended by over 175 participants from around the world, highlighted the global expansion of direct marketing processes. Topics included the increasing allocation of advertising spending to direct marketing techniques and the transformative impact of the Internet and e-commerce on marketing strategies.
5. How has direct mail spending in the UAE evolved over time?
According to Emirates Post, direct mail spending in the UAE reached $6.9 million last year, representing a significant increase of 43 percent compared to 2003. This growth underscores the growing importance of direct marketing in the region’s advertising landscape.
Featured image provided by Aleksandar Pasaric; Pexels; Thanks!
