Global information service company Electronic Data Systems, Plano, TX, has formed a strategic business line that integrates several EDS-owned customer-focused service offerings.
Centrobe, Louisville, CO, combines several companies that EDS has acquired over the past two years, including Neodata Services Inc., an integrated direct marketing company serving the media industry, energy service providers, financial service providers and telecommunications companies; the Lacek Group, a full-service loyalty agency acquired in 1997; and dbIntellect Technologies, which converges marketing databases and call centers and offers database mining and management expertise. Centrobe also integrates EDS' CustomerSolutions group, which offers inbound and outbound call centers.
“EDS is offering a series of applications that are technology-related that we think are going to be very value-added to the direct marketing, database marketing or integrated direct marketing customer,” said Randy Antik, chief marketing officer at Centrobe.
Antik said Centrobe's goal is to allow customers to seamlessly put together fully integrated direct marketing programs and campaigns.
“What we are trying to do is offer a cohesive direct marketing or database marketing solution, similar to the way advertising agencies conducted their businesses in the late '70s,” Antik said.
