Echo Media, Atlanta, announced its appointment yesterday as media manager for the Florida Power & Light Billing Statement Program.
This utility billing program mails 43.2 million billing statements annually with an average of 3.6 million per month. Of these statements, more than 2.3 million reach single-family homes monthly.
Advertisers may use single-sheet or multi-panel inserts in this program. The cost of the program varies based on the weight of the insert, the number of panels the insert has and volume.
The program began in September and reaches homes in Florida cities including Miami, Daytona, Fort Lauderdale, West Fort Myers, Naples, Sarasota, Jupiter, Palm Beach and Cocoa Beach.
