In an attempt to allow enterprise companies to deliver tailored content that resonates with specific divisions and meets all compliance and regulation issues, Dynamic Signal today unveiled what it claims is the first platform that enables content personalization and management geared toward specific audiences within an organization.
The platform aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content. The technology lets each division manager control his own group but still works as one global program.
“I believe in the next 12 months, the majority of Fortune 1000 companies will use employee advocacy,” says Russ Fradin, CEO of Dynamic Signal. “It’s only a matter of time. Advocacy leaders at enterprises need to think ahead for scale, even if they’re just in the planning/piloting stage right now. Your employees will not thank you for switching out their social sharing app later. Advocacy leaders need to plan for the future now.”