Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.The Bellevue, WA-based company’s creative and IT departments developed the two portals, according to Anne Marshall, director of PR for Drugstore.com.
“As a company, one of Drugstore.com’s growth strategies is to develop a number of microsites targeted at a certain customer or category,” said Marshall. “We’ve already launched AtHisBest.com and SexualWellBeing.com.”
AllergySuperStore.com also sells over-the-counter medicine, cleaning products and gluten-free foods.
Marshall added that AllergySuperStore.com “has a wide selection of remedies including natural remedies and also items to create allergy-free environments, such as air filters and mattress covers.”
TheNaturalStore.com sells beauty, personal care, vitamin, health, herbal remedies and fitness products. All products on the site are chemical-free, not tested on animals and contain no artificial colors, dyes, mineral oils or petroleum, according to a company statement.