Having consumers willingly share their data may seem like an out-of-this-world concept to some marketers. But [24]7’s “2015 Customer Engagement Index” shows that Earth’s planetary inhabitants are eager to send their information through cyberspace if it will help improve their experience with a brand. In fact, 70% of the 3,500 consumers surveyed say they’re willing to do so.
Of course, a bad customer experience can result in customers aborting their relationship with a brand and phoning home. Here, a summary of the data points customers are most willing to share, as well as their main expectations for prime customer service.
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