Having consumers willingly share their data may seem like an out-of-this-world concept to some marketers. But 7’s “2015 Customer Engagement Index” shows that Earth’s planetary inhabitants are eager to send their information through cyberspace if it will help improve their experience with a brand. In fact, 70% of the 3,500 consumers surveyed say they’re willing to do so.
Of course, a bad customer experience can result in customers aborting their relationship with a brand and phoning home. Here, a summary of the data points customers are most willing to share, as well as their main expectations for prime customer service.
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