Donnelley Marketing Provides Database Services to Shopping Mall Owner

Donnelley Marketing, a division of infoUSA, will manage Simon Brand Ventures' marketing database of more than 100 million shopping mall customers, the company said yesterday.

Indianapolis-based Simon Brand Ventures is a division of Simon Property Group. It is the largest shopping mall owner in the United States, according to Donnelley.

Omaha-based Donnelley will use its MarketZone relational database tool to help Simon leverage its customer data.

MarketZone is a Web-enabled tool that offers campaign management, data segmentation, multidimensional list refinement and decision support functionality, which allows marketers detailed reporting of transactional trends across all campaigns and tests, user-defined analytics and event triggered marketing.

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