DMNews is seeking submissions for its upcoming 2008 Essential Guide to Multichannel Retail, which will be published on February 11, 2008.
Integrating across channels is an increasingly essential part of any retail direct marketing campaign, and technological developments in e-mail, e-commerce, CRM, databases, printing and production create an exciting, dynamic marketing arena. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.
Experts from all areas of the direct marketing world, including retail marketers, service providers and agencies, are invited to share their knowledge, case studies, trends, best practices and forecasts with DMNews‘ readership. Articles should focus on multichannel strategy, even if they focus on one specific channel. We will publish articles ranging from the very basics of direct marketing strategies to complex, in-depth pieces. The articles will be pitched at various levels of expertise and understanding.
To be a part of the Essential Guide, e-mail your 500-word article, or your case-study pitch, to Sharon Goldman at [email protected] by January 15. We cannot guarantee inclusion of all articles, and they may be edited.
