DMA, White House Work on Drug Prevention Effort

The White House Office of National Drug Control Policy announced a partnership yesterday between the Direct Marketing Association and the National Youth Anti-Drug Media Campaign.

Through this partnership, the DMA will promote the media campaign and a variety of participation opportunities to its 4,700 member companies.

The DMA said individual companies could get involved by using their direct marketing expertise and influence to deliver anti-drug messages. Some association members — including AT&T, Blue Cross Blue Shield Association, Borders Group Inc., Capital One, Lillian Vernon and Lycos — already have supported the media campaign through drug prevention inserts in more than 20 million direct mail pieces, signage and displays in retail locations and through customized online content.

Related Posts