Recycling and direct marketing are making news in the United Kingdom.
The UK Direct Marketing Association has become an official sponsor of “the BIG recycle,” a national campaign to promote recycling.
“Environmental issues play a key role in shaping the DMA's core policy areas, so we are delighted to be able to support such a worthwhile initiative,” said David Robottom, the UK DMA's director of environmental policy.
The campaign launches today and includes a week of advertising, TV and radio interviews, public relations and local recycling events.
