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DMA Honors AIG Direct Marketing, Thomas Kelly

The Direct Marketing Association's Financial Services Council will present AIG Direct Marketing and Thomas Kelly, formerly with New York Life Insurance Company, with its “Company of the Year” and “Executive of the Year” awards, respectively, the council said yesterday.

The recipients will be honored during a luncheon at the council's 28th annual conference, scheduled for Feb. 10 in St. Pete Beach, FL.

The Company of the Year award recognizes businesses that displayed competence and consistency in integrating state-of-the-art marketing techniques and demonstrated a proven pattern of improved results through the use of direct marketing.

According to the DMA, AIG Direct Marketing recruits a new customer every 4.2 seconds, and direct marketing plays an important part in its more than 50 worldwide operations. It also uses a wide variety of database marketing systems.

The Executive of the Year award recognizes individual achievements by practitioners who made outstanding contributions to the insurance or financial services industry through the use of direct marketing.

For the past 35 years Kelly has contributed to the advancement of financial services organizations in the discipline of direct marketing, the DMA said.

Under Kelly's direction, New York Life, through its AARP operation, became the No. 1 direct marketer of life insurance in the United States. Kelly, who retired last year, also held positions at Allstate Insurance Co., the Colonial Penn Group and the Dependable Insurance Group.

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