The Direct Marketing Association has appointed Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations.
Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president and chief operating officer.
“With Sue Geramian’s appointment today, DMA continues to strengthen its leadership team in ways that will help us execute innovative growth strategies as the marketplace drives us to seize new opportunities, address significant challenges and expand the Association’s focus to reflect the evolving marketplace,” said John A. Greco, Jr., president/CEO of the DMA
Before joining the DMA, Geramian served as senior vice president of corporate communications for Bertelsmann AG’s Bookspan. Prior to that, she was vice president of corporate communications at Gruner + Jahr USA Publishing, where she oversaw corporate communications and publicity activities. In addition, she created and administered G+J USA’s Community Giving activities.
Before that, Geramian was vice president and director of marketing practice at Burson-Marsteller, where she provided strategic counseling – specializing in business-to-business issues and consumer product publicity – and directed projects for global clients.
Prior to Burson-Marsteller, Geramian was director of marketing and public relations for Lister Butler, a brand identity consultancy. She also managed public relations for Advertising Age, overseeing publicity efforts, conference planning, publisher support and special events.
Geramian will be based at DMA’s New York headquarters.