DM2 launches a series of Webcasts this month free to the industry on direct marketing topics, the business-to-business list management and brokerage firm said yesterday.
The DM2 Insight Webcast series begins Aug. 30 at 1 p.m. CST with a session titled “Are You Safe? — Security Is Your Issue, Are You Prepared?” that will cover overcoming CAN-SPAM Act issues; best practices for handling opt-outs; protecting customer information; and need-to-knows for finding permission-based lists. The 30-minute session will feature a representative from National Instruments and Denise Moser, privacy director for Reed Business Information.
Marketers can register at http://web1.media.globix.net/client/dm2/083005/launch.htm.
After the initial program, Webcasts will be scheduled every other month. Upcoming topics include e-mail deliverability, international marketing, direct marketing legal checklist and testing.
For more information about the series, contact John Casiello, product marketing coordinator, at 630/288-8325. DM2, Oak Brook, IL, was formerly called DecisionMaker Media Management, which was previously Cahners Business Lists.
