Direct Media will release a new list rental database of 800,000 prospects, Career Women at Home, Aug. 15. The database will be built from business publishing and merchandise, seminar, membership and hi-tech files and aimed at the hard-to-reach group of female executives. It will be updated quarterly and include all DMI LifeFilesTM enhancements. Exact file size, demographics and psychographics will be available on the release date.
Direct Media assumed list management last month of the nearly 500,000 name World Publications file of eight water sports-enthusiast publications: Boating Life, Caribbean Travel and Life, Marlin, Sport Diver, Sport Fishing, Wakeboarding, WaterSki and Windsurfing.