Direct Media Inc., Greenwich, CT, said Friday that it was named list manager for the Memorial Sloan-Kettering Cancer Center donor file, effective immediately.
The file has 347,200 last-12-month donors to this cancer patient care facility, research and educational institution. The donors are 59 percent female with an average donation of $20.
The file is selectable by recency, geography, gender and dollar. The base price for this previously exchange-only list is $75/M.
Direct Media also manages the Memorial Sloan-Kettering Jewish donors file of 63,400 names.