Direct Media Inc., Greenwich, CT, announced its management yesterday of the Jerry Baker Book Buyer Statement program of 880,000 annual billing inserts.
The inserts go out from the second customer billing statement onward. Inserts are limited to two per envelope.
Buyers from the Jerry Baker Book Collection purchased titles on topics such as garden, health and home. They are mostly female and have an average income of $35,000 and an average age of 55+. The average unit of sale is $30. The program costs $60/M.