Direct Media manages Pink subscriber file

Direct Media’s business-to-business list management group has been appointed list manager for the new-to-market Pink Magazine subscriber list comprised of 25,219 individuals.

Pink magazine is a new launch geared toward professional women. Published seven times a year, Pink delivers its readers a combination of real work and life management tools.

The editorial content of the title focuses on the challenges professional women face in today’s business and how that merges with their personal lives.

Each issue includes information such as profiles on America’s most influential women, business strategies and trends to watch, financial management, life balance solutions, ways to boost revenue, health and fitness.

Readers are educated, affluent, powerful and key-decision makers in leadership roles who strive every day for business success and personal fulfillment. These subscribers are ages 27 to 55, mid-to senior level executives and owners of small to medium-sized businesses.

Ninety percent of Pink’s subscribers are college educated and 30 percent hold c-level positions. They have an overall medium household income of more than $150,000.

Direct Media is headquartered in Greenwich, CT.

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