Direct Media Inc., Greenwich, CT, was named manager of the Caswell-Massey package insert program with 87,000 annual packages.
Buyers of personal-care items from this catalog are 74 percent female, ages 40-65, with an average income exceeding $75,000 and an average unit of sale of $60. The program costs $65/M.
Direct Media suggests this program for offers including health, beauty, magazine, fundraising, general merchandise as well as food and gift.
