Direct Media Debuts Exchange Only Donor File

Direct Media Inc., Greenwich, CT, said yesterday that it was awarded list management of the new-to-market Make-A-Wish Foundation direct mail donor list.

The more than 200,000 name file is available on an exchange-only basis with mail pieces subject to approval.

The Make-A-Wish Foundation has been granting the wishes of children with life-threatening medical conditions since 1980. It has 71 chapters in the United States and its territories and grants more than 12,500 wishes a year.

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